Without the client, you don't see any sales. As a result, they are a critical factor when developing your marketing, messaging and strategy. If you fail to take the clients' views into account in your marketing, it's likely your campaigns will not be successful. As you see, you can’t underestimate the importance of customer satisfaction. It’s the best way to secure loyal customers who’ll eventually turn into brand ambassadors. Every company should treat customer satisfaction as an essential business factor and work on improving it. And it pays off to keep your customers happy. A high customer satisfaction level guarantees long-term clients and makes you stand out from the competition. It also lets you avoid the dire consequences of bad customer experience: churning customers and negative word of mouth.